Service
UX, UI, web, mobile
Client
Pantaloons
Duration
4 days
Pantaloons, a division of Aditya Birla group, is an Indian fashion retail company that has a network of offline stores and an online store as well. They offer a collection over international and in-house brands.
My task
The task here was to do a design refresh to enhance user experience including engagement. How I would go about redefining/recreating the current homepage.
Value opportunity
Identifying different Business objectives and Key user behaviors
Understanding requirement
Going through website to understand structure, design choices and approach.
Understanding the current user flow.
User interviews to better understand users and their requirements
Competitor analysis to understand how competitors fulfill for the jobs.
User flow
These diagrams represent the many avenues that can be taken when the user has to purchase something.
User has something in mind but no particular website.
User is scrolling through social media and finds something interesting
User has a goal in mind and lands on their favourite website.
User doesn't have a goal in mind and lands on their favourite website
User interviews
Conducting user interviews to understand the various needs, pain points and motivations.
Competitor analysis
Trying to understand the different marketing strategies of competitors in this industry.
Insights
People use both computers and mobiles to shop online. Roughly 60% users prefer mobile over desktop.
Important trust markers like free alterations and easy returns can alter a user’s purchase decision.
User finds products through 3 ways –
Search – if they absolutely know what they want. Search allows for precise filtration.
Categories – if they know what they want but would like to see more options.
Banners, Cards – if they know what they want but would like to find offers and discounts related to that product.
Banners and cards are also used by people who have no product in their mind. They want to find something relevant or interesting.
Sections which show looks i.e., model with set of products, should also contain the attributes of the person this style would go good with.
Key User Behaviors
Motivation for people to buy clothes is mostly driven by events and functions.
Most people already know what sort of product they want to buy, and they come on the site with that in mind.
For people who don’t have anything in mind, they come on the site to find good offers and ongoing promotions.
People are motivated to return to websites that have great customer service and simple return policies.
People shop online because of the convenience, wide range of collection and the offers and discounts.
Ability to keep items in wish list has to be there always.
Objectives
Increase the overall purchase by shoppers.
Get users to save more money with attractive discounts.
Make the flow more discoverable to users (easy to understand)
Easy discovery of offers, discounts and product lineup.
Have the platform be more personalized.
Design process
Keeping in mind the strict project deadline, I drafted a timeline that would serve the purpose and get the project done while keeping with the steps of the design process.
Value shaping
Giving shape to the value opportunity identified
Brainstorming & notes
Paper wireframes
Visual language
Font used - Manrope, Lexend
UI kit used - Untitled UI
The app uses the style guide from Untitled having a similar typography and colour system.
Designed to follow the theme colours of Pantaloons but with simpler typography and style.
Manrope is great for titles while Lexend improves readability.
The content takes center stage instead of the website.
How design meets the objectives?
Bringing key considerations, behaviors and business objectives to the overall designs to deliver aesthetic, usable product
Design Considerations
Reachability - primary actions are kept within thumb's reach
Sections prioritized based on user needs and business objectives.
Principals used - Aesthetic-usability effect, Scarcity
Service
UX, UI, web, mobile
Client
Pantaloons
Duration
4 days
Pantaloons, a division of Aditya Birla group, is an Indian fashion retail company that has a network of offline stores and an online store as well. They offer a collection over international and in-house brands.
My task
The task here was to do a design refresh to enhance user experience including engagement. How I would go about redefining/recreating the current homepage.
Value opportunity
Identifying different Business objectives and Key user behaviors
Understanding requirement
Going through website to understand structure, design choices and approach.
Understanding the current user flow.
User interviews to better understand users and their requirements
Competitor analysis to understand how competitors fulfill for the jobs.
User flow
These diagrams represent the many avenues that can be taken when the user has to purchase something.
User has something in mind but no particular website.
User is scrolling through social media and finds something interesting
User has a goal in mind and lands on their favourite website.
User doesn't have a goal in mind and lands on their favourite website
User interviews
Conducting user interviews to understand the various needs, pain points and motivations.
Competitor analysis
Trying to understand the different marketing strategies of competitors in this industry.
Insights
People use both computers and mobiles to shop online. Roughly 60% users prefer mobile over desktop.
Important trust markers like free alterations and easy returns can alter a user’s purchase decision.
User finds products through 3 ways –
Search – if they absolutely know what they want. Search allows for precise filtration.
Categories – if they know what they want but would like to see more options.
Banners, Cards – if they know what they want but would like to find offers and discounts related to that product.
Banners and cards are also used by people who have no product in their mind. They want to find something relevant or interesting.
Sections which show looks i.e., model with set of products, should also contain the attributes of the person this style would go good with.
Key User Behaviors
Motivation for people to buy clothes is mostly driven by events and functions.
Most people already know what sort of product they want to buy, and they come on the site with that in mind.
For people who don’t have anything in mind, they come on the site to find good offers and ongoing promotions.
People are motivated to return to websites that have great customer service and simple return policies.
People shop online because of the convenience, wide range of collection and the offers and discounts.
Ability to keep items in wish list has to be there always.
Objectives
Increase the overall purchase by shoppers.
Get users to save more money with attractive discounts.
Make the flow more discoverable to users (easy to understand)
Easy discovery of offers, discounts and product lineup.
Have the platform be more personalized.
Design process
Keeping in mind the strict project deadline, I drafted a timeline that would serve the purpose and get the project done while keeping with the steps of the design process.
Value shaping
Giving shape to the value opportunity identified
Brainstorming & notes
Paper wireframes
Visual language
Font used - Manrope, Lexend
UI kit used - Untitled UI
The app uses the style guide from Untitled having a similar typography and colour system.
Designed to follow the theme colours of Pantaloons but with simpler typography and style.
Manrope is great for titles while Lexend improves readability.
The content takes center stage instead of the website.
How design meets the objectives?
Bringing key considerations, behaviors and business objectives to the overall designs to deliver aesthetic, usable product
Design Considerations
Reachability - primary actions are kept within thumb's reach
Sections prioritized based on user needs and business objectives.
Principals used - Aesthetic-usability effect, Scarcity
Service
UX, UI, web, mobile
Client
Pantaloons
Duration
4 days
Pantaloons, a division of Aditya Birla group, is an Indian fashion retail company that has a network of offline stores and an online store as well. They offer a collection over international and in-house brands.
My task
The task here was to do a design refresh to enhance user experience including engagement. How I would go about redefining/recreating the current homepage.
Value opportunity
Identifying different Business objectives and Key user behaviors
Understanding requirement
Going through website to understand structure, design choices and approach.
Understanding the current user flow.
User interviews to better understand users and their requirements
Competitor analysis to understand how competitors fulfill for the jobs.
User flow
These diagrams represent the many avenues that can be taken when the user has to purchase something.
User has something in mind but no particular website.
User is scrolling through social media and finds something interesting
User has a goal in mind and lands on their favourite website.
User doesn't have a goal in mind and lands on their favourite website
User interviews
Conducting user interviews to understand the various needs, pain points and motivations.
Competitor analysis
Trying to understand the different marketing strategies of competitors in this industry.
Insights
People use both computers and mobiles to shop online. Roughly 60% users prefer mobile over desktop.
Important trust markers like free alterations and easy returns can alter a user’s purchase decision.
User finds products through 3 ways –
Search – if they absolutely know what they want. Search allows for precise filtration.
Categories – if they know what they want but would like to see more options.
Banners, Cards – if they know what they want but would like to find offers and discounts related to that product.
Banners and cards are also used by people who have no product in their mind. They want to find something relevant or interesting.
Sections which show looks i.e., model with set of products, should also contain the attributes of the person this style would go good with.
Key User Behaviors
Motivation for people to buy clothes is mostly driven by events and functions.
Most people already know what sort of product they want to buy, and they come on the site with that in mind.
For people who don’t have anything in mind, they come on the site to find good offers and ongoing promotions.
People are motivated to return to websites that have great customer service and simple return policies.
People shop online because of the convenience, wide range of collection and the offers and discounts.
Ability to keep items in wish list has to be there always.
Objectives
Increase the overall purchase by shoppers.
Get users to save more money with attractive discounts.
Make the flow more discoverable to users (easy to understand)
Easy discovery of offers, discounts and product lineup.
Have the platform be more personalized.
Design process
Keeping in mind the strict project deadline, I drafted a timeline that would serve the purpose and get the project done while keeping with the steps of the design process.
Value shaping
Giving shape to the value opportunity identified
Brainstorming & notes
Paper wireframes
Visual language
Font used - Manrope, Lexend
UI kit used - Untitled UI
The app uses the style guide from Untitled having a similar typography and colour system.
Designed to follow the theme colours of Pantaloons but with simpler typography and style.
Manrope is great for titles while Lexend improves readability.
The content takes center stage instead of the website.
How design meets the objectives?
Bringing key considerations, behaviors and business objectives to the overall designs to deliver aesthetic, usable product
Design Considerations
Reachability - primary actions are kept within thumb's reach
Sections prioritized based on user needs and business objectives.
Principals used - Aesthetic-usability effect, Scarcity